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Diginara™ was created for Diginara Corp of Toronto, Canada, to cater to
the needs of the CD replicating industry in their transition from physical to
virtual distribution.
Online delivery of digital content via the Internet is the latest page in the
evolution of digital content delivery. Diginara™ is poised to be a market
leader in digital data delivery arena. Diginara™ is software-based multi-platform
Electronic Software Distribution (ESD) solution. It allows fast, secure and cost-efficient
digital data downloads over the Internet. The hardware version of Diginara™
is currently in development.
Diginara™ provides a fully-managed end-to-end technical solution to its
target clients of CD replicators. Diginara™ allows CD replicators immediate
and hassle-free access to the digital delivery market. Now with Diginara™
they can offer their customers, the digital content suppliers, and consumers the
benefits of digital delivery like speedy, cost efficient and secure deliveries
of their products. Best of all, Diginara Corp remains invisible to both consumers
and digital content suppliers. As far as these parties are concerned, they are
dealing only with the CD replicator.
By 2002, almost 50% of all software sold online would be downloaded (Source:
IDC, 2000). While eMarketer forecasts that by 2003, as many as 80% to 90%
of firms will be buying via the Internet. Diginara Corp's CD replicators clients
will be well positioned to benefit from this as they already have long and trusted
working relationships with the digital content industry and so can easily tap
into this market.
Comparative Advantages
- Accelerates and simplifies product rollouts, distribution and upgrades.
Its as simple as filling in a product information form and clicking to upload
the products into the Diginara™ database. The product is then available for
download by end-users.
- Highly secure with the use of strong encryption technology
Diginara™ incorporates cutting edge technology with "best of breed"
offerings from our partners' like IBM, Exodus, Oracle and Verisign to ensure security
and integrity in the entire Diginara™ distribution process.
- Reduces as much as 30% of software distribution costs
As much as 30% of the price of traditional software is tied to the cost of distribution-pressing
CD-ROMs, packaging them in boxes, shipping them to retail outlets. (Source:
Business 2.0 magazine, November 2001)
- Allow effective monitoring and tracking of software licenses
Diginara™'s reporting capabilities allows clients and their content suppliers
to monitor and keep track of licenses of all software, and other digital content
like music, stored in and distributed through the Diginara™ system.
- Yields valuable market and sales database
Data from Diginara™ activities and transactions database can also be mined
and reports customized for commercially valuable information such as user behavior
and market trends.
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